Author / Özgür Taşkaya

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  • The Three-Horizons Model

    One Line Summary of The Three-Horizons Model: The Three-Horizons Model offers a framework for organizations to manage present operations while planning for future growth through sustained innovation. Why Is It Important?: In…

  • Purple Cow Framework by Seth Godin

    Introduction to the Purple Cow Framework In the realm of marketing, the “Purple Cow” framework is a transformative concept introduced by Seth Godin, a prominent author, entrepreneur, and marketer. This principle challenges…

  • Growth Marketing Canvas

    One Line Summary of Growth Marketing Canvas The Growth Marketing Canvas is a strategic framework that integrates various marketing disciplines to drive growth by focusing on the entire customer lifecycle, from awareness…

  • The Agile Marketing Framework

    One Line Summary of The Agile Marketing Framework The Agile Marketing Framework is a flexible, data-driven strategy that applies agile principles to marketing, allowing teams to quickly adapt to changes and improve…

  • The Lean Startup (Build, Measure, Learn)

    One Line Summary of The Lean Startup The Lean Startup (Build, Measure, Learn) is a systematic, scientific framework for establishing and managing startups, encouraging rapid iteration to validate learning, minimize waste, and…

  • TOWS Matrix (Threats, Opportunities, Weaknesses, Strengths)

    One Line Summary of TOWS Matrix The TOWS Matrix is a strategic decision-making tool that stands for Threats, Opportunities, Weaknesses, and Strengths, and it’s used to analyze an organization’s external opportunities and…

  • 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence)

    One Line Summary of 7Ps The 7Ps framework is a marketing strategy model that extends the traditional 4Ps (Product, Price, Place, Promotion) to include People, Process, and Physical Evidence, providing a comprehensive…

  • Jobs to be Done Framework

    One Line Summary of Jobs to be Done The Jobs to be Done (JTBD) framework is a marketing strategy that focuses on understanding the underlying ‘jobs’ a customer is trying to accomplish…

  • StoryBrand Framework

    One Line Summary of StoryBrand The StoryBrand Framework is a powerful marketing model that leverages the elements of storytelling to create compelling, customer-centric narratives that effectively clarify your brand’s message and drive…

  • SOSTAC (Situation, Objectives, Strategy, Tactics, Actions, Control)

    One Line Summary of SOSTAC SOSTAC is a comprehensive marketing framework that provides a structured approach for planning and executing effective marketing strategies by focusing on Situation Analysis, Objectives, Strategy, Tactics, Actions,…