Author / Özgür Taşkaya

One Line Summary of Growth Marketing Canvas The Growth Marketing Canvas is a strategic framework that integrates various marketing disciplines to drive growth by focusing on the entire customer lifecycle, from awareness…

One Line Summary of The Agile Marketing Framework The Agile Marketing Framework is a flexible, data-driven strategy that applies agile principles to marketing, allowing teams to quickly adapt to changes and improve…

One Line Summary of The Lean Startup The Lean Startup (Build, Measure, Learn) is a systematic, scientific framework for establishing and managing startups, encouraging rapid iteration to validate learning, minimize waste, and…

One Line Summary of TOWS Matrix The TOWS Matrix is a strategic decision-making tool that stands for Threats, Opportunities, Weaknesses, and Strengths, and it’s used to analyze an organization’s external opportunities and…

One Line Summary of 7Ps The 7Ps framework is a marketing strategy model that extends the traditional 4Ps (Product, Price, Place, Promotion) to include People, Process, and Physical Evidence, providing a comprehensive…

One Line Summary of Jobs to be Done The Jobs to be Done (JTBD) framework is a marketing strategy that focuses on understanding the underlying ‘jobs’ a customer is trying to accomplish…

One Line Summary of StoryBrand The StoryBrand Framework is a powerful marketing model that leverages the elements of storytelling to create compelling, customer-centric narratives that effectively clarify your brand’s message and drive…

One Line Summary of SOSTAC SOSTAC is a comprehensive marketing framework that provides a structured approach for planning and executing effective marketing strategies by focusing on Situation Analysis, Objectives, Strategy, Tactics, Actions,…

One Line Summary of The Bowtie Funnel The Bowtie Funnel is a comprehensive marketing framework that focuses on the entire customer journey, from initial attraction to brand advocacy, emphasizing the importance of…

One Line Summary of Gartner’s Hype Cycle Gartner’s Hype Cycle is a graphical representation and strategic tool that evaluates and depicts the maturity, adoption, and social application of specific technologies, helping organizations…