Month / April 2023

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  • SOSTAC (Situation, Objectives, Strategy, Tactics, Actions, Control)

    One Line Summary of SOSTAC SOSTAC is a comprehensive marketing framework that provides a structured approach for planning and executing effective marketing strategies by focusing on Situation Analysis, Objectives, Strategy, Tactics, Actions,…

  • The Bowtie Funnel

    One Line Summary of The Bowtie Funnel The Bowtie Funnel is a comprehensive marketing framework that focuses on the entire customer journey, from initial attraction to brand advocacy, emphasizing the importance of…

  • Gartner’s Hype Cycle

    One Line Summary of Gartner’s Hype Cycle Gartner’s Hype Cycle is a graphical representation and strategic tool that evaluates and depicts the maturity, adoption, and social application of specific technologies, helping organizations…

  • Growth Loops

    One Line Summary of Growth Loops Growth Loops are a self-reinforcing, iterative process that drives sustainable growth by continuously optimizing various components of a product or service, leading to increased user acquisition,…

  • PR Smith’s SOSTAC Model

    One Line Summary of SOSTAC Model PR Smith’s SOSTAC Model is a strategic marketing planning framework that guides businesses through six stages: Situation analysis, Objectives, Strategy, Tactics, Action, and Control. Why Is…

  • The Bullseye Framework

    One Line Summary of the Bullseye Framework The Bullseye Framework is a systematic approach to identifying, prioritizing, and testing the most effective marketing channels for a business to reach its target audience.…

  • The Ansoff Matrix

    The Ansoff Matrix is a strategic marketing tool that helps businesses identify and evaluate growth opportunities by considering the relationship between existing and new products and markets. Why Is the Ansoff Matrix…

  • AIDA (Attention, Interest, Desire, Action) Model

    One Line Summary of AIDA AIDA is a classic marketing framework that outlines the stages of a customer’s journey: Attention, Interest, Desire, and Action. Why Is AIDA Important? AIDA helps marketers create…